My Cart

SIGN UP TO OUR NEWSLETTER TO RECEIVE A DISCOUNT OFF YOUR FIRST ORDER. For more information on the COVID19 pandemic, please visit or contact the EMERGENCY HELPLINE on 0800 029 999

Established 2005

Welcome to beautiful earth natural aromatherapy

Welcome to the Beautiful Earth range of natural aromatherapy products for personal care and the hospitality industry. At Beautiful Earth, we create the highest quality aromatherapy products - holistically, respectfully and responsibly to our planet and to you.

We are an environmentally friendly company and all products are biodegradable, cruelty free and almost all products suitable for vegans. Every product is blended to utilize the beneficial qualities of our natural ingredients, allowing it to work in harmony with each person's natural balance.

Our Vision & mission

We see a world in which the entire family benefits from natural products through everyday use. In this world, Beautiful Earth is recognized as the exemplary and the market leader in its countries of operation. Our mission is to provide guaranteed natural, personal care products in an economically, environmentally and socially sustainable manner while generating attractive returns to all stakeholders.



At Beautiful Earth we create 100% natural aromatherapy products for everyday personal care and the hospitality industry. Beautiful Earth products are proudly free from synthetic fragrances, colourants, dyes, sulphates, mineral oils, parabens, animal proteins and animal by-products.


Beautiful Earth is proudly listed with peta. People for the Ethical Treatment of Animals (PETA) is the largest animal rights organization in the world, and PETA entities have more than 9 million members and supporters globally.


Beautiful Earth is a proud member of BWC. Beauty Without Cruelty is an animal rights organisation with a primary objective to educate and inform the public about the exploitation, abuse and suffering of animals and to offer humane non-animal alternatives to replace cruel and harmful lifestyle choices. Through peaceful and lawful means, we expose and oppose all cruelty to animals and will lobby national, provincial and local government in this regard.

Beautiful Earth is Proudly South African. Proudly South African is a membership based organisation, and only companies that have been audited and approved are entitled to carry the logo, which is a sign that a product or service meets local content thresholds and above all, quality standards.

Hotel Amenities

We provide a range of guest amenities for exclusive establishments. Our guest amenities are exactly the same quality as our personal care products and support an establishment’s reputation through our credentials: guaranteed natural, environmentally friendly, cruelty free and therapeutic.

Find out more
guest and hotel amenities

What our customers think