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Beautiful Earth achieves Natural Certification

Beautiful Earth

Posted on February 04 2014

Beautiful Earth can now proudly display the Natural Seal - the official mark of natural certification by the Natural Products Association (NPA).

“We understand that our clients expect nothing less than absolute quality. We also know that consumers are becoming very “label savvy” and want to know what is inside the container. The Natural Seal will go a long way towards peace of mind as it is an independent, third party certification”, said Ciska Venter, General Manager.

She continued: “More than that, natural certification is also about the source of the ingredient, processes involving the ingredient, the actual manufacturing process, the environment and animal welfare”.

Beautiful Earth products tick all the important boxes – products are certified natural, environmentally friendly and cruelty free

When asked why the need for certification, Ciska responded: “Spin, green-washing and half-truths are not part of our business culture. We are passionate about our products but understand that a mere statement on our website is not sufficient in a marketplace where hype, mispresentation and questionable claims are common. Beautiful Earth as a brand represents peace of mind and we want our clients to trust that our statements and labels are indeed correct. It is for this reason that we applied for independent, third party certification”.

Beautiful Earth is the first South African brand to achieve this difficult and prestigious achievement.

The website and social media pages will soon reflect this achievement. Product packaging is also being upgraded to display the Natural Seal.