July 25, 2014
Beautiful Earth’s Baby Care range is now available in the USA.
“The final FDA approval was the last piece of the puzzle we were waiting for. We received that yesterday and our US online store is going live today. We are incredibly excited to have a presence in the US market”, said Ciska Venter, General Manager.
Beautiful Earth has agreed to an exclusive distributorship headed by South African born Sandra Truter, a Chartered Accountant by trade with extensive financial management and retail experience. Said Ciska: “Sandra brings on board a wealth of experience and a dynamic personality that will serve the US market well”.
The expansion of the US business will be based on two aspects. Firstly, the online presence will be complimented by adding retail outlets, thereby bringing the product closer to the consumer. Secondly, the product ranges will be expanded to include Body Care and Hair Care.
Beautiful Earth has recently achieved natural certification by the Washington DC based Natural Products Association (NPA) – the first South African brand to achieve this. This certification will go a long way in supporting the brand, giving it a base reference in terms of product quality.
Any enquiry about the US market or –operation is most welcome, the South African contact detail remain unchanged (firstname.lastname@example.org), alternatively an enquiry can be sent directly to the US by using email@example.com.
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