November 03, 2011
Beautiful Earth has launched their Pregnancy, Baby and Toddler ranges in its brand new packaging design. The single brand identity makes use of colour coding to easily differentiate between product ranges whilst keeping the container style similar throughout.
“The previous branding was simply not up to standard and the use of names for the various ranges was confusing. We made a strategic decision to establish a single brand identity and we are very excited to have the three new ranges portraying that single identity”, said Ciska Venter, General Manager at Beautiful Earth.
Asked whether the product ranges will be expanded, she said: “Definitely, the products that currently represent each range are the core care products, we will systematically add further products to each range in order to present a complete aromatherapy solution”.
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