We see a world in which the entire family benefits from natural products through everyday use. In this world Beautiful Earth is recognised as the exemplar and the market leader in its countries of operation.
Our mission is to provide guaranteed natural, personal care products in an economically, environmentally and socially sustainable manner, while generating attractive returns to all stakeholders.
Beautiful Earth supports the concept of sustainability and views it as the simultaneous pursuit of economic prosperity, environmental quality and social equity. Many would refer to this as the triple bottom line approach.
Whilst pursuing our vision and living our mission, we do so in a sustainable manner. Our credo guides us on a daily basis, not only to fulfil our stated responsibilities but to achieve it in an environmentally and socially responsible manner.
Beautiful Earth is a low risk operation in terms of its impact on the environment. We have a strong Environmental Management System (EMS) through which we strive to minimise our carbon footprint and overall impact on the environment. We will continue to explore solutions to further improve this.
We actively support Cotlands, a registered NGO with a national reach and impact, in two ways. Firstly, we make a monthly donation of Baby Barrier Cream as part of the home-based and residential care initiatives. Secondly, we make ad-hoc product donations throughout the year. Beautiful Earth is not only concerned about the people we deal with such as clients, employees, contractors and suppliers. We also acknowledge the rights of animals and support a cruelty free society. We do not perform any tests on animals and the business is listed with PETA (People For The Ethical Treatment Of Animals) and endorsed by BWC (Beauty Without Cruelty) as cruelty free. Our shared vision, mission and credo support all our activities and are the basis of our approach to sustainability We do this because we choose to do it - not because we are forced to do it.
Our credo alone is not the answer to every challenge we may face. The intent contained in our credo does however guide us on a daily basis in order to translate our actions into long term value creation instead of merely aiming at short term profit.
Our first responsibility is to the clients who use our products and services. In the endeavour to meet their needs everything we do must be of the highest possible quality. Service requests must be carried out accurately and promptly.
We are responsible to our employees and consider each as an individual. We must respect their dignity and promote open and honest communication. We must recognize worth based on performance and support development for those who qualify. Compensation must be fair and adequate and working conditions clean, orderly and safe. We must provide competent management and their actions must be just and ethical.
We are responsible to the communities in which we live and work. We must maintain in good order the property we are privileged to use, protecting the environment and natural resources. We are responsible to all stakeholders and a sound profitable foundation must be maintained. We must invest in research, innovation and infra-structure to support growth. Reserves must be created to provide for adverse times. Our Credo, the value system that guides our daily activities, is based on the philosophy of "serving clients" as opposed to "selling to customers". Beautiful Earth seeks to forge long term, value adding relationships based on the strength of our brand.